Peke when it comes to an outboard and its all high. Shop labor is $85.00 an hour and parts are high. Its kinda a preference for most. When I bought my 09 Ranger I wanted a BLACK motor. Well I ended up with a Yamaha which I had never had or any dealings with one either so I was somewhat skeptical, but have loved it every since I put it on the water. If its related to water and it says boat anywhere around, on, or near by its gonna be expensive...Honda like any of the other motors have been around for a longtime now and they are like a few cars, some do not need much done to them and some need alot. Just do your yearly maintenance and they all will last you for many enjoyable hours on the water.