I really don't care if they count every one, got to sell a lot of soft drinks to make up 13 or 14 dollars LOSS on one sale, really more than that I was basing it on their cost and what I paid for em. If you count the loss at retail it goes up. I like a good count as much as anyone but they aren't there to lose money, no different than you, you cant sell boats that cost 20k for 6k and stay in business.