You guys have obviously missed the point. There is no doubt that Yeti makes a great cooler and they are expensive when compared to some others. But they are intended to be a status symbol
and a great, expensive cooler.

Kinda like a Rolex. You can buy a watch from Walmart that keeps better time for less than $10 but that's not the point. These bad boys are for folks that have more money than sense. You can't hide money and this is just another way to show it.Rofl