Lowrance announces new HOOK series
Lowrance is announcing a new family of fishfinders/chartplotters ─ the HOOK™ series, featuring 9-, 7-, 5-, 4- and 3-inch models, and the End of Life for all models of the Elite CHIRP series.



the HOOK series features HOOK-9, HOOK-7, HOOK-5 and HOOK-4 standalone displays that combine CHIRP Sonar with DownScan Imaging™ technology, a super-bright, LED-backlit display, built-in GPS antenna and a wide range of high-definition mapping options. The HOOK family also includes the HOOK-3 series, featuring bright color displays with Broadband Sounder™ or DownScan Imaging™.

CHIRP Sonar Advantages

• Easier to identify and distinguish bait and game fish targets
• Better target identification at greater depths
• Mark fish clearly at faster boat speeds

Exclusive HOOK CHIRP Advantages

• No other standalone fishfinder has integrated CHIRP sonar
• No other standalone fishfinder offers fish-revealing DownScan Overlay
• Multiple CHIRP frequency options from a single transducer
• CHIRP sonar performance with the Lowrance HDI Skimmer®
• TrackBack™ sonar history

Simple to Use

• Intuitive page selection
• Simple menu selections
• On-screen sonar adjustments
• Quick-release, tilt-swivel bracket with optional RAM® mount integration

Best Mapping

• Insight Genesis™
• Insight PRO
• Navionics
• C-MAP

Elite CHIRP End of Life With the announcement of the new HOOK series all Elite CHIRP series models are being discontinued

Elite CHIRP inventory is available while supplies last, on a first-come, first-served basis, and must be delivered in 2015. If the Elite CHIRP model you want to order is not available, you can place an order for a new HOOK series unit with shipments beginning in December 2015
Lowrance® Announces New Elite-Ti Series
Lowrance is announcing a new family of fishfinders/chartplotters ─ the Elite-Ti series, featuring 7
and 5-inch touchscreen displays. The Elite-Ti series combines high-end features with powerful
performance at an affordable price.



the Elite-Ti series features 7- and 5-inch standalone
displays that include a touchscreen, easy-to-use interface, CHIRP Sonar, StructureScan® HD SideScan
and DownScan Imaging™, built-in GPS antenna and a wide range of high-definition mapping options.
Elite-Ti models support Low/Mid/High CHIRP and 50/83/200/455/800kHz frequencies.
Integrated wireless connectivity allows boaters to not only download software updates directly to
the unit, but also gives them the capability to download Insight Genesis custom maps directly to the
chartplotter ─ for immediate use. The Elite-Ti series is scheduled to start shipping in February 2016.

Elite-Ti Feature Summary:

 High-resolution touch display
LED-backlit color display with touchscreen interface provides fast, fingertip access to all
Elite-Ti features
 CHIRP Sonar, StructureScan® HD and DownScan Imaging™
CHIRP Sonar offers improved fish-target separation and screen clarity, while the
StructureScan® HD sonar imaging system with exclusive Lowrance DownScan Imaging™
delivers photo-like images of fish-holding structure on both sides and directly beneath your
boat. StructureScan HD requires optional TotalScan™ transducer.
 TrackBack™
Rewind your CHIRP sonar, SideScan or DownScan Imaging history to review structure or fish
targets and mark the location with a waypoint
 Internal GPS antenna
Highly accurate, built-in GPS antenna plus a detailed U.S. map
 Optional chart upgrades
Optional Americas chart upgrades include Lake Insight™ and Nautic Insight™ PRO and HD,
Navionics HotMaps® Premium and Fishing Hotspots® PRO. Global chart upgrade options
include Navionics + and Jeppesen C-MAP MAX-N and MAX-N+.
 Built-in wireless connectivity
Provides access to the GoFree Cloud where you can shop, purchase, download and
immediately use Insight maps, and third-party maps from GoFree partners
 microSD card slot
 Quick Release bracket


3D technology coming for the Gen 3 twelves. Some very nice units and very affordable.