snake, he said it took a long time to run that mold. Certain bait styles require harder cuts to be made. He said it took a long time to make that mold so that is one reason the cost is so high. He said the more he does of those type of molds, then the more efficient he will get. He said he hated to charge that much but said he is trying to find ways to be more efficient so he could go down on the prices. I hated to pay 350 for that mold, but I had one guy quote me as much as 4,000 for a mold like this and another guy quoted me 2,000. Needless to say i never contacted them again and cant remember now even who it was. Well he said 40 dollars per cavity, so if you do the math thats close to 2,000. I think the prices will come down a little bit in the future, but alot of it is dictated by how long it takes to do the program and how long it takes to cut the mold as well