Yes, I think you'll do better offering entire package. I have not tried the other way, but obviously folks from out-of-town usually don't want to bother bringing gear. And most locals who have gear probably figure they don't need help. I provide boat, bait, rods, reels... the works. They just have to buy a license and then show up and fish. If you're fishing is seasonal, make sure you are clear about that up front in any phone calls, promotional literature, advertising or internet.
Richard Simms
Editor, CrappieNOW