Confidence in what you use and presentation more important to me. I favor big tubes like Southern Pro Umbrellas and heavier lead heads as I only vertical jig fish.
Hand ties like MEATGETTER's Spanky sink faster than plastics and help when fishing cold deeper waters.
I favor darker colors with Chartreuse for stained to muddy. More colored waters darker and brighter colored baits. Clear more light and natural colors for me.
I don't carry a huge arsenal of bait styles and colors like most. I try to keep a few dark colors with chartreuse (purple, green, black with metal flake) for stained water. Light colors (silver metal flake , pink, light purple , blue with white) for clear. Always carry a few bright colors in hand tied like Spanky for fishing deep or badly colored water. Overcast days even in clear water try darker baits.
All said my go to baits are Purple metal flake with Chartreuse tubes or Bright colored Spanky. I love baits with Metal flake even more on sunny days.
I am not a be believer in lots of colors but light / dark / bright colors. Most folks are shocked to see how few baits I carry. Confidence in your fishing , presentation, and most of all location, can't catch em if they ain't there.
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Takeum Jigs