In defense of the Lowrance Elite 5 DSI .... I have the original box, and MY screenshot images are better than those on the box (most of which are taken from the unit's simulator program). However, I cannot speak to the images that may have been "online" in any ads, since I bought the unit from a C.c member as a upgrade to a Lowrance Strata 2d unit. Having used 2d units since the 1970's ... it was a bit of a learning curve, going to the DI/color/GPS system. But after having it, using it, and with the help of other owners on the thread I started in this forum ... it has proven to be a worthwhile purchase, to me.

As to the comments on E5DSI vs the HDS units ... the E5DSI units came out BEFORE the HDS series. So, yeah ... the HDS series is a serious step up from the E5DSI unit. The Elite 5 DSI came out in 2010 & was the ICast 2010 Best Electronics winner. The HDS series is already into Generation 2 mode, and is a module system ... whereas the Elite 5DSI is a standalone unit ... so there's no way to compare the two.

As to the "false advertising" idea ... ALWAYS take advertising of ANY new product, with a grain of salt & the understanding that the mfg will always put its best foot forward. Also, bare in mind that something better will be available shortly afterwards (especially with electronics).

.. cp