This one is pretty easy to understand. Most companies start out private and are funded by their own funding or start from the ground up and work off of their own profits but when they want more money to grow they may want to go to investment money. One good source of that investment money is the NY stock exchange. The company has some criteria to meet and once accepted, and determined how many shares can be sold, there is an opening auction to decide the value of the companies stock. From then on, it is traded every market day. The stocks value is basically a reflection of the confidence of the investors of the company. The confidence is in the form of money. The company wants to draw in more buyers to drive up the price of the stocks to give previous investors still holding the stock a return. When the stock gets so high that people cant really afford to buy many shares, the companies will do a split of stocks to cut the value in half but the investors will now have twice as many shares but makes the stocks more affordable. when confidence goes away from a stock, the stock holders sell the stocks and the name of the game is to sell the stock before the large amount of selling drives down the value. Meaning You bought low and sold High.CF


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