I don't completely agree with that, a lot of time the price is hi because of ad campaigns, pro staffs, etc etc ect. A fair price isn't necessarily cheap and in the case of the Southern Crappie rods Ed chooses not to follow the road of hipe in order to keep the price down on a quality pole. The Denali poles are nice but from what I have seen as far as retail pricing not for me. Grizzly Jig did make a Facebook post the other day about having them for a fair price, might check there, I haven't called cause I'm not interested in them. Best suggestion there is would be to get your hands on a couple and fish with them before ordering and see if you like them.