Beyond Braid?

[Techno2000]

I have been bombarded on the internet with adds for a new fishing line: "Beyond Braid".
Has anyone gotten and tried it yet? Like most adds "it is the best thing you can buy, and is wonderful in every way".
The lightest line they sell is 11# which is heavier than anything I use now.

I don't see why it's called Beyond Braid it is still made from Polyethylene. Berkley Fireline could be call Beyond Braid, because it's made differently than other Braids.