I have been saying I get sticker shock looking at prices in about all the stores..........around 30 years or so.This neck of the woods it's bass pro ,cabels's and dick's...Always everything is on sale for whatever percentage but still way overpriced.I understand a retailer having overhead and having to have a percentage markup.
You walk in and absolutely Cringe at a large percentage of items priced over 100 dollars........
Do as much shopping online as possible and always hunt for bargains(which a lot of times is nothing more than a reasonable price).