I have handled most all of the nicer coolers and I like the ozark trails just fine so far. I am not going to be using it for extended ice storage I just wanted a cooler that the lid wouldn't break off of and be fairly solid and this cooler does that perfectly. I am not going to be throwing it out of a truck or any of that non-sense. I did put just a 5 lb bag of ice in it when I got It and it held that ice for 48 hrs with no melt temps were in the mid to 60s those days and I opened the lid several times. Just a side note I have both the ozark trails and the yeti 20 oz tumblers and there is no difference in them except the price!