That’s exactly what they call itMCG1,,,, the company who started making it originally called it chewing gum chenille,,, it’s made by Fnf out of UnitedKingdom….beware if you order the squishenille,,, it runs rather large in size,,, this is considered small….lol,,,the jig is a 1/8 oz new age minnow head with #2 sickle hook.