we like to fish with
Can't argue with that especially if the lure catches fish consistently. Color choice might not be a factor using certain lures or it might be. Recently I've been catching fish on clear soft plastic lures and the water is tannin stained.
Example:


It caught crappie, bass and sunfish. I don't if the color comes under the description as a natural color, but fish don't think about what they see - they strike anyway. But to be totally honest, I used Mend-It glue on the tail to add a fine chartreuse glitter for flash.