I went to BPS yesterday and happened to catch a demonstration by a local guide on float n fly fishing. Taught me a bunch. Anyway, he addressed the horizontal issue. Long story short, if the jig is presented in a natural manner, close to horizontal, the presentation works much better than if it is hanging pointed toward the surface. This was decided by the fish, not the guide. And once again, less is more. The majority of the the time the smaller, less erratic movements work best instead of the violent, big movements used in striper fishing. Just barely shaking the rod tip made such motion on the jig, I couldn't believe my eyes. He was doing his demo in the aquarium, and the crappie were front and center. I'll close by saying that I now firmly believe that keeping the jig level will generate more action than one haphazardly tied on and thrown. The exception would be the days when you could do no wrong and they would probably eat hot dogs.
Creativity is just intelligence fooling around