When Toyota (they are human) realizes they have a problem, they publicize it (to make everyone aware) and (most importantly) make it right:

"Toyota is offering to buy back Tacoma trucks built between 1995 and 2000 with frames deemed to be so badly rusted they cannot be repaired at one and a half times the most generous resale value as calculated by Kelly Blue Book.
In addition, the Japanese automaker will extend the warranty on Tacoma frames from the standard 3-years or 36,000 miles to 15 years with unlimited mileage for the rust problem."

When have you ever heard of the (used to be) Big 3 doing something like that? By the time we find out that they have a problem, it has been going on for years and they still deny it (or blame it on someone else). They never seem to want to make it right either.