Shellback and Outlaw, thanks for clearing that up. I wasn't familiar with how these systems worked so I asked the question. I'm glad I got a straight answer from someone.
When I looked at the picture of the culling system I did not realize you hooked the fish thru the lower lip. Bass Pro wasn't marketing it by saying to hook thru the gills, I just thought that is how it looked. Again, that is due to me not being familiar with the product.