Quote Originally Posted by smoothlures View Post
One just opened in Myrtle Beach, SC and I went to it the other day... It was like 75% clothes and baggage carrying stuff...
Yeah, that's pretty typical. There are two Orvis stores here in Atlanta. Both carry mostly non-fishing products, but the fly fishing sections are very well stocked: lots flies, tying materials, reels, lines and rods like the new Helios (drool, drool!)

Atlanta has a lot of fly fisherman, so I guess it depends on what section of the country you're in.