Early on when the mapping with Lowrance first started(years ago) I did have a paid subscription but let it expire. The whole mapping format was a bit different regarding keeping your sonar logs private or not. At that time there was no Social Map. When Social Map became a part of the system I let my subscription expire and added my mapping sonar logs to the social map system. I have in the past and present experienced difficultly mostly with the uploading of the sonar logs. I opted for the Reefmaster program which I haven't mastered as of yet but do like. I'm a bit computer challenged which is 99% of the problem with Reefmaster for me. I still have 3 logs that haven't been added to the social map. I'll wait a few more days before I myself try and contact Genesis mapping. Let me know how yours turns out. The concept of Social maps is inspiring but does seem to have a hurdle or 2 to deal with. Also it is free unless the bottom hardness etc is important. Another thing regarding the mapping is the try and keep your logs to around an hour or so as this seems to help with the uploading process. Also name the logs when you first start with a system that you can keep straight(lake name,date,log number etc).