I bought my 798 from Brian at BBG Marine Electronics - I ordered online and got a great savings, I heard later if you called him, he can work some more pricing magic.
If you are spending the money, go color- definitly color. Humminbird (and Lowrance I'm sure) uses colors for different returns - like red for hard rock/sand - makes it easier to interpret the bottom compared to grayscale.
Lowrance calls theirs structure scan (or used to when I was looking last year). It is a 400-600 addon piece (depending on where you can find it). I think their units are cool and probably work equally as well as HB units. Just read lots of reviews of each to see what fits your style of fishing. To me, it was simply price, I got my HB unit for $750ish and the Lowrance was just over $1k for the unit.
I have a 798 and really like it. It was the cheapest I could get into sideimaging. I'm generally a bass fisherman, so turn the side scan down to 70-80 feet, make the entire screen just one side of the boat, and I scan docks for brushpiles/structure. Maybe 1 in 10 actually have structure to them, so I can concentrate my fishing time. What used to take me 2 hours of working a shoreline or row of docks, takes me 20 minutes to scan, focus on a few areas and connect with about the same amount of fish. If you're lucky, you can see schooling smallies and pick them off cast after cast.


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