Trolling Cranks - Berkley Flicker shads and Salmos - because they just plain flat work - and both had countless hours of development put into them.

Jig and plastic ( and I have limited experience here) would be a berkley power minnow minnow or twitch tail minnow.

Ice - Custom Jigs and Spins Demon and a "tooth pick" shaped piece of red Powerbait.