Not really understanding the purpose of this video other than to shake a jighead with what appears to be with no hook in front of fish like one was dribbling a basketball??? Thinking a slower more natural presentation would benefit the most. Scent, nibbles or whatever I guess if it makes you more confident. I never really use these and don't have a problem hooking up. Of course now my beliefs and style is nothing to do with ice fishing. Maybe it's different up north.