Senkos are a brand that became so popular for bass that the name now identifies a particular style worm. Your bait looks like the tail end of the Senko. They are probably the most expensive worm on the market. So expensive I bought a knock off mold at little over a hundred dollars. If you google the name Senko you will be able to see what they look like. If you looked on the Bear website you could see the mold for the tips. What alot of guys do is make different color tips (tails), put them in the mold and pour whatever color worm they want to go with the tail. Your bait is just the tail. Mold should be cheaper. Good Luck, Pop