I just wonder. suppose no rod came with the manufacturer's name on it and they hide the price! What would you choose for a rod? UL, I like a 5' rod with UL or med light action rated for 2# line. Just have trouble finding line sometimes! But of course that is all simply a personnal thing with me. I'm pretty frugal so seldom pick up any kind of expensive rod and not always a believer in you get what you pay for. If that were true the only rod worth buying would be the most expensive one! With everything it reach's a point where you end up paying more for the name than the product!