Evinrude production stopped

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05-31-2020, 06:42 PM
perchplucker

Evinrude production stopped

Just read that Evinrude production has been halted and they will no longer be made. They have been around forever. The parent company (Bomadier)? Said they have contracted with Mercury to provide motors for their lines of boats. Said the virus had hurt them badly. BUT their price was a lot higher than other brands. A couple of years ago we needed to get a different motor so I priced a 40hsp jet from the different brands at dealerships. The Evinrude was $2000 higher than the Mercury. We went with the Mercury 4 stroke and love it. I wonder what will happen now with warranties on the motors people have.
05-31-2020, 08:08 PM
keeferfish

Lots of companies will blame things on Covid but if you were good before Covid you’ll be fine after!

Go watch boats launch some weekend and count - bet very few other than Merc and Yamh

How many Edsels do you see on the road?
05-31-2020, 09:13 PM
perchplucker

Yes you see very few Evinrude motors now. They probably should have went to 4 stroke instead of E Tech. Love our 4 stroke. Why would anyone want to pay thousands more for a name.
06-01-2020, 01:02 PM
peculiarmike

Evinrude built a good product starting 1935.
OMC got them and introduced a poorly designed direct injection fuel system (U.S. emissions law) that caused damaged power heads and reputation. Then Japan entered the picture with high quality engines that are very reliable. Still are. Mercury jumped right in.
Same thing happened with autos. After WWII Dr. W. Edwards Deming taught Japan the Quality Process and they took it to heart. Very meticulous people. Forced GM, Ford & Chrysler to pay attention, learn and use the Quality Process and improve their product.
The deal is, produce Quality or die.
QUALITY = Meeting the customer's expectations, every time. Nothing more. Very simple.
What do you expect from your boat motor? You buy the one that meets those expectations. (I hope)
RIP Evinrude. It wasn't their fault.
06-05-2020, 05:21 AM
ripnlips

Well say what you want but my 93 70hp still runs like a top. If it does go I will go to a 4 stroke.
06-05-2020, 11:35 PM
Baitwaster

I had a `92 70 horse.. well the family, I was 11 then. We burned it up on the first tank of gas after break in. The oil injector didnt work from the start so the double oil break in was a single oil. The siren/whistle thingy failed too. So it got rebuilt. The next year the power head? went out and it burned it up again. Then warranty ran out and I burned it up again. Wasnt my fault it was the power head thingy again. Mom n Dad had to fix it that time but after that everyone was afraid to use it. It mostly sat in the dock for about 10 years when we decided we might as well burn it up rather than let it rot...and we rebuilt it once more. After that I used the crap out of it for several years with no trouble. We sold it close to 10 years ago. I think its still running good.
Word was the 70hp model was known for this? glad yours is working good.
06-05-2020, 11:38 PM
Baitwaster

Quote:

Originally Posted by peculiarmike

Evinrude built a good product starting 1935.
OMC got them and introduced a poorly designed direct injection fuel system (U.S. emissions law) that caused damaged power heads and reputation. Then Japan entered the picture with high quality engines that are very reliable. Still are. Mercury jumped right in.
Same thing happened with autos. After WWII Dr. W. Edwards Deming taught Japan the Quality Process and they took it to heart. Very meticulous people. Forced GM, Ford & Chrysler to pay attention, learn and use the Quality Process and improve their product.
The deal is, produce Quality or die.
QUALITY = Meeting the customer's expectations, every time. Nothing more. Very simple.
What do you expect from your boat motor? You buy the one that meets those expectations. (I hope)
RIP Evinrude. It wasn't their fault.

Does this mean Johnson is done too? I'm happy with my big Johnson. My 1956 18hp was not as reliable for me.
06-06-2020, 12:07 PM
LadyBear

Quote:

Originally Posted by Baitwaster

Does this mean Johnson is done too? I'm happy with my big Johnson. My 1956 18hp was not as reliable for me.

You must keep up with outboard news as bad as me. "...
Bombardier stopped selling outboards under the Johnson brand after 2007..."
https://en.wikipedia.org/wiki/Johnson_Outboards

no telling what else I have missed or forgotten....
g
06-06-2020, 02:08 PM
Atimm693

I kind of think 2 strokes days were numbered.

With mandates from the EPA becoming so strict, they were saddled with so much technology and emissions equipment that there really was no benefit to them. 2 strokes are known for being lighter and simple. Etecs are neither. No doubt a good motor, but you have to wonder, why keep them around when a 4 stroke does everything as good or better.

It is a shame to see the name go. I'm no fan of Mercury and less competition is a bad thing.
06-06-2020, 03:49 PM
SpeckledSlab

The highest non-military award given in Japan, I believe still is named after Williams Edwards Demings. Great teacher, there used to some good PBS specials with him back in the 1980’s. He tried to hard to show our industry leaders that what he had implemented was working, but most didn’t listen early enough. I believe the United States Navy was one of the first stateside to use his managerial theories.
06-06-2020, 03:54 PM
SpeckledSlab

Quote:

Originally Posted by LadyBear

You must keep up with outboard news as bad as me. "...
Bombardier stopped selling outboards under the Johnson brand after 2007..."
https://en.wikipedia.org/wiki/Johnson_Outboards

no telling what else I have missed or forgotten....
g

BRP is the corporation that owns the Evinrude brand, they also have bought Alumacraft and Manitou boat companies in the USA, as well as Telwater boats in Australia.
06-06-2020, 07:26 PM
Lil Baby

I read some forums that said new Evinrude motors ran as clean as a four stroke. Idk if that is true but when you price your product higher than your biggest competitor (Mercury) then you are destined to fail. Mercury has so much advertising and sponsorships it's hard to compete if you are not price competitive plus they make an awesome product and every marine mechanic works on them.
06-07-2020, 07:19 AM
perchplucker

Much higher price is right. 3 years ago we got a new 40 hip jet motor. I priced Evinrude, Mercury and Yamaha. The Evinrude was $2000 higher than the Mercury. Went with the Mercury and love the 4 stroke. Also big difference in dealers too. Emailed several about prices. Some responded and some didn’t. Scratched those off the list immediately. Boat already had steering so didn’t need that part. Dealer down towards St. Louis wanted $700 for the install. The dealer on Highway 50 by the Osage River gave us a price for the motor but couldn’t tell us how much the install was. Also couldn’t tell us how much shipping would be on a new boat if we ordered a specific one. Eberlins sent me a complete price workup for everything. Motor and install with or without needing steering. Went with them. Everything was up front for pricing.
06-07-2020, 08:52 AM
kazualobzerver

Had a fairly close view with the Evinrude brand for the last 20 years. Would have never believed that two strokes could be as smooth and efficient as the later generation e tech and G2’s. But in the end the customer preferred 4 strokes, especially in the high volume segments like pontoons and aluminum fishing boats. Plus Mercury made huge efforts at affiliations with boat builders, including owning some outright such as Lowe, Lund, and Crestliner. And they have a lock currently on the largest independent boat builder, White River Marine, which builds Tracker, Nitro, Ranger and others. Evinrude had been painted into a corner the last few years, their purchase of a couple of boat companies was too little too late and it wasn’t hard for them to see the handwriting on the wall. And personally I don’t see the virus situation as what sunk them, boat sales the past few months are through the roof. Not sure how long it lasts but the virus and lockdown have provided an unexpected spike for the marine industry. My opinion, don’t celebrate the death of a brand too much. Mercury is more of a juggernaut than ever and lack of competition isn’t a good thing in a free market. Yamaha maintains a smaller role in freshwater, they’re the big dog in saltwater. Suzuki and Honda are still there and have good product but fight the lack of boat companies that will use their product, just like Evinrude did. Control of major portions of the freshwater marine industry lie in a very few hands at this point, kinda bothersome to some.
06-07-2020, 09:14 AM
Baitwaster

Quote:

Originally Posted by LadyBear

You must keep up with outboard news as bad as me. "...
Bombardier stopped selling outboards under the Johnson brand after 2007..."
https://en.wikipedia.org/wiki/Johnson_Outboards

no telling what else I have missed or forgotten....
g

Hah, looks like it. I always thought of Johnson as having more brand recognition. I just assumed if they were making Evinrude, then they must still be making Johnson. Not making either sure changes the impact of this news!
06-07-2020, 10:07 PM
peculiarmike

Quote:

Originally Posted by SpeckledSlab

The highest non-military award given in Japan, I believe still is named after Williams Edwards Demings. Great teacher, there used to some good PBS specials with him back in the 1980’s. He tried to hard to show our industry leaders that what he had implemented was working, but most didn’t listen early enough. I believe the United States Navy was one of the first stateside to use his managerial theories.

Ah! Another Quality believer. It works.
Those who do not know it rarely survive. Those who do prosper. It applies to anything.