Originally Posted by
wicklundrh
Just an FYI: in the tournament fishing community (those loyal to the Ranger lineup) they are exiting in mass numbers at the present time. This is primarily due in part to the History that Johnnie Moris has with the purchasing or boat companies and then dragging them down.
That said, this year saw MASSIVE numbers increases in all three across the board. Ranger, Triton, and Stratus went up by almost 20k over last years prices. All of this was done while keeping the Nitro line EXACTLY the same price as last year. In other words, they are over valuing those other boats in an attempt to sell more Nitro boats. The issues compounded when other companies (Skeeter is one) decided that if Ranger could up their price by 20K, so could they.
Couple this with the fact that Moris has stock in Mercury and ALL of the Nitro and Tracker lineups come with this as the only option and people start feeling like they have no place else to go. Although they have not limited Ranger, Triton, or Stratus at the present time, they are really pushing Mercury hard on those boats based on their propiganda (advertising).
It has always been said that they purchase companies in the hopes to make their own lineups better. Unfortunately, in most cases, it winds up making the companies purchased worse. The thought process was that by purchasing Ranger, Triton, and Stratus, it would make the Nitro lineup stronger by being able to utilize Ranger's technologies.
How bad is it over at Ranger? Within 30 days of the transition 4 of the top executives with more than 25 years each quit!
I'm not saying Ranger is a bad boat. I would love to have one (under the old flagship though). I think for the next few years, anything associated with the purchase will be seen as black eye purchase and their overall value will be deminished. People will ask "is it a Pre Johnnie Moris, or a post Johnnie Moris boat"?