Did you know this about your fishing gear?

The company I work for does packaging for a company called Pure Fishing. They are a division of the Newell Company which was previously known as Rubbermaid-Newell.

Newel Brands is MASSIVE. The brands are: Coleman, Sharpie, Elmers, Uniball, Xacto, Crock-Pot, Yankee Candle, Sunbeam, Mr. Coffee, Jostens, Rawlings, and until 2016, Black & Decker tools.

One more brand.......Pure Fishing.

Now, all these years you've gone into Walmart, Bass Pro, Cabelas, and looked at the different selections of rods, reels, lures, etc. Did you know that ALL OF THESE BRANDS that you thought were competitors are actually owned by the Pure Fishing brand?


Shakespeare
Berkley
ABU Garcia
Penn
Ugly Stik
All Star Rods
Chub
Fenwick
Greys
Hardy
Hodgman
Johnson
JRC
Mitchell
Pflueger
Sebile
SpiderWire
Stren


Don't believe me? Here's a link:

https://en.wikipedia.org/wiki/Newell_Brands

That's something ain't it? I never knew this until I walked into one of our plants and saw what I thought were "competitors" products coming in on the same pallets lol

wow

Sorta figured it was that way with about everything! I had a friend that worked for one of the big bakery’s they ran the same products just packaged them in different packages. the same product that was sent to the high price healt food stores went to the dollar general store just different packaging.

I think pure fishing owns Thill, as well., But I could be wrong.
Still different quality, pending the brand. Its obvious that a lot of reels are made in the same factory, or with the same tooling anyways, but the interior components are different, in most cases....
Not like the olden times ehh?
:fish

Is ffo tackle, their outlet store? Seems like they have random bits of all those brands.

Like Johnny Morris owns almost every major bass boat company now. It's amazing. Got to love monopolies.CF