NEW Humminbird Down Imaging with Switchfire 2D units Announced

Here's some images of the new 500 Series DI Units:

596 HD DI (640 x 640 Pixel 5" Screen) Color

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596c HD DI Combo: MSRP $549.99
See more of what's down there for less. Select Humminbird 500 Series models now offer best-in-class, HD screen resolution along with picture-like Down Imaging Sonar.
Timber, rocks, even fish - watch it all take shape on crystal-clear,full-color 4.5" or 5" monochrome displays. With screens that size,it's easy to take advantage of versatile DualBeam PLUS Sonar and exclusive Humminbird SwitchFire technology. We're talking a beam sensitive enough to track a jig down to 70 feet and separate fish as close as 2.5" apart. Find your way using built-in UniMap or up theante with optional Lakemaster and Navionics cartography. Get allthis technology in a convenient in-dash mount, or use our Tilt & Swivel Disconnect Mounting System. With the =500 Series, big things are bound to happen!

5" Display
640V x 640H, 256 Color
Down Imaging
455kHz / 86 degrees @ -10db
800kHz / 55 degrees @ -10db
Single Beam w/ SwitchFire
200kHz / 20 degrees @ -10db
Depth: 250ft (DI), 1000 ft

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570 DI Monochrome

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570 DI MSRP $299.99
See more of what's down there for less. Select Humminbird 500 Series models now offer best-in-class, HD screen resolution along with picture-like Down Imaging Sonar.
Timber, rocks, even fish - watch it all take shape on crystal-clear,full-color 4.5" or 5" monochrome displays. With screens that size,it's easy to take advantage of versatile DualBeam PLUS Sonar and exclusive Humminbird SwitchFire technology. We're talking a beam sensitive enough to track a jig down to 70 feet and separate fish as close as 2.5" apart. Find your way using built-in UniMap or up theante with optional Lakemaster and Navionics cartography. Get allthis technology in a convenient in-dash mount, or use our Tilt & Swivel Disconnect Mounting System. With the 500 Series, big things are bound to happen!

5" Display
640V x 320H, 16 Level Grayscale
Down Imaging.
455kHz / 86 degrees @ -10db
800kHz / 55 degrees @ -10db
Single Beam
w/ SwitchFire.
200kHz / 20 degrees @ -10db
Depth: 250ft (DI), 1000 ft
2400 W (PTP), 300 W (RMS)

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570 DI Monochrome Portable

http://i36.photobucket.com/albums/e6...e_straight.jpg

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597ci HD DI Combo MSRP $649.99
See more of what's down there for less. Select Humminbird 500 Series models now offer best-in-class, HD screen resolution along with picture-like Down Imaging Sonar.
Timber, rocks, even fish - watch it all take shape on crystal-clear,full-color 4.5" or 5" monochrome displays. With screens that size,it's easy to take advantage of versatile DualBeam PLUS Sonar and exclusive Humminbird SwitchFire technology. We're talking a beam sensitive enough to track a jig down to 70 feet and separate fish as close as 2.5" apart. Find your way using built-in UniMap or up theante with optional Lakemaster and Navionics cartography. Get allthis technology in a convenient in-dash mount, or use our Tilt & Swivel Disconnect Mounting System. With the 500 Series, big things are bound to happen!

5" Display
640V x 640H, 256 Color
Down Imaging
455kHz / 86 degrees @ -10db
800kHz / 55 degrees @ -10db
Single Beam w/ SwitchFire
200kHz / 20 degrees @ -10db
Depth: 250ft (DI), 1000 ft
4000 W (PTP), 500 W (RMS)
50 Channel GPS
Humminbird UniMap
Single SD Card Slot

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788ci HD DI Combo MSRP $799.99
For crystal-clear results even in the murkiest water, reach for the powerhouse, High Definition Humminbird 700 Series, featuring a 5" diagonal screen, amazing 640V x 640H pixel clarity and unbeatable color and contrast. Packed to the gills with technology, this high-resolution fishfinder boasts an array of advanced features that will have you on the fish in no time.
With exclusive Humminbird SwitchFire, Side Imaging and Down Imaging Technology, you have more fishfinding options than ever. SwitchFire Sonar lets you choose your underwater view, see every detail or just the returns you want. It's the first sonar that adapts with your fishing conditions.Programmable preset buttons put your favorite views at your fingertips,and dual card slots provide top-notch flexibility on the water. Mount it in-dash, or with our Tilt & Swivel Quick Disconnect Mounting System. Connect to another Humminbird fishfinder for sharing of sonar, GPS and waypoints at blazing Ethernet speeds. There's no doubt: the 700 Series brings it all into focus.

5" Display
640V x 640H, 256 Color
Down Imaging
455kHz / 86 degrees @ -10db
800kHz/55 degrees @ -10db
Single Beam w/ SwitchFire
200kHz / 20 degrees @ -10db
Depth: 250ft (DI) / 1000 ft
4000 W (PTP), 500 W (RMS)
50 Channel GPS
Humminbird ContourXD
Dual SD Card Slots /Upgradeable Software

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New Official Press Release:

Humminbird® Offers Traditional 2D and Down Imaging™ Sonar in One Package

EUFAULA, Ala. (October 2010) – Humminbird® is expanding sonar and price options for anglers by offering fishfinder models with both Down Imaging™ and traditional 2D Sonar technologies.

“We are the first manufacturer to offer the combination of dedicated Down Imaging and 2D Sonar in one model,” Humminbird Brand Manager Dale Logue said. “This allows us to present consumers an even greater opportunity to choose the specific sonar technologies they want at a price that best fits their budget.”

There are a total of five new Down Imaging/2D Sonar models including those with or without GPS capabilities, color or monochrome screen and one portable model. All models include best-in-class resolution with 640 vertical pixel screens boasting a true, unparalleled 5-inch 640V x 640H screen.

Humminbird’s revolutionary Down Imaging Sonar focuses directly beneath the angler’s boat to provide detailed, picture-like images of structure and the water column. All models also include traditional 2D Sonar capabilities with exclusive SwitchFire™ technology. “Having the ability to show detailed activity around the boat when stationary is important to anglers,” said Logue, “All Down Imaging products work best when moving, so including traditional 2D Sonar is mandatory to accommodate the different fishing situations anglers often experience.”

Here are brief descriptions of the five new Down Imaging/2D Sonar models from Humminbird:
• 788ci HD DI Combo includes GPS chartplotting capabilities with internal antennae, 5-inch color display, Ethernet capable, dual SD card slots and upgradeable software
• 597ci HD DI Combo includes GPS chartplotting capabilities with internal antennae, 5-inch color display and single SD card slot
• 596c HD DI includes 5-inch color display without GPS capabilities
• 570 DI includes 5-inch monochrome display without GPS capabilities
• 570 DI Portable includes 5-inch monochrome display without GPS capabilities, rugged carry case, suction cup transducer, 7Ah battery and charger

All models will ship with a newly designed high-speed transducer. Speeds over 50 mph and depths greater than 250 feet have been verified with the new transducer. Different variations or attachments for the transducer will allow mounting in-hull, thru-hull, on the transom, or attached to a trolling motor. The transom mount variation will ship with all Down Imaging products except the 570 DI Portable.

The price range for the new Humminbird Down Imaging/2D Sonar models is $299.99 to $799.99. The new models will be available to consumers in January of 2011.

For more information visit humminbird.com, contact Humminbird, 678 Humminbird Lane, Eufaula, AL 36027, or call 800-633-1468.

Johnson Outdoors Marine Electronics, Inc. consists of the Humminbird, Geonav, Minn Kota and Cannon brands. Humminbird® is a leading innovator and manufacturer of fishfinders, fishfinder/GPS combo units, chartplotters and digital depth gauges. Geonav® develops and manufactures state-of-the-art integrated navigation systems and autopilots for blue-water fishing and cruising yachts. Minn Kota® is the world’s leading manufacturer of electric trolling motors, as well as offers a complete line of shallow water anchors, battery chargers, trim tabs and marine accessories. Cannon® is the leader in controlled-depth fishing and includes a full line of downrigger products and accessories.