don`t know much but i`ve heard with the lowrance its set pretty close out of the box to find things with the structure scan ,but with humminbird you will have to make adjustment to get the same pic quality.as for price the humminbird probally cheaper,then theirs maps i hear the lowrance new insight maps are good,then theirs customer service and i believe humminbird is better their.this is just what i`ve read on the internat maybe somebody else will give you a hands on opinion of each


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