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I have not used store purchased baits in years. I only use the soft plastics that I make and I catch PLENTY of fish with them. I was lucky in that a friend of mine made the mold and injector for me. With not having to pay for those the cost of my soft plastics is very low. I can fish all day long with about twenty cents worth of baits max.
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I fish my own,do not need store bought,can make the colors I want,but after making many colors ,I just about only fish some shade of white,it has out fish every color I got and would have to go back to white or wife would out catch me. Other lakes would be different from Kerr but their, its all you need